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The retailer's executive looked taken aback. "What do you mean?" he asked.
Or we could also discuss what it means to be a Challenger in sales. What do you think?
"Can I ask you something?" Ryan said, as he walked into the meeting room. "How do you think you're going to compete with Amazon and Walmart in the future? They're not just competing on price - they're competing on insights. They're using data to understand their customers in ways that you can only dream of."
And in the end, Ryan won the deal. The retailer signed a contract for his software, and Ryan finally felt like he was on track to meet his sales targets.
Ryan launched into a presentation that showed how the retailer was leaving money on the table by not using data analytics to drive its business decisions. He showed them examples of how his software had helped other retailers in similar situations.
